The Currency Of The Music Marketeers
Digital Animal have launched a simple ‘Sign-up’ application enabling anyone who needs to build a fan data base to easily create a sign-up section on their website, blog or social network profile.
The application allows you to build a single web page sign-up form, define the fields you want to capture, the privacy policy, text and background colours, upload a header and instantly publish your completed form to URL extension, eg www.piassignup.com/tiesto.
As well as the ability to link to the form from wherever you like you also get the usual array of embed and viral options… The default ‘embed’ code strips out the banner so the form can easily by pasted in to artist social network profile. The generically branded widget based version is a Facebook app, shared with your friend network in one click.
“Gaining data capture and permission marketing rights is the critical first stage of any direct marketing campaign.” claims DA’s founder, Chris Thompson… “It’s often the most difficult bit as well. This simple application makes it easy to deploy a data capture strategy rights across an acts online profile.” The system also includes the now familiar option of uploading free files that fans can download in return for their details.
Digital Animal’s latest application is an addition to its suite of web and mobile entertainment marketing and retail solutions.
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